Creating Intel® Partner Showcase Offerings

Intel® Partner Showcase is an online platform to drive collaboration in a new data-centric landscape. Intel® Partner Alliance members who are in the Gold or Titanium tier can post offerings to their storefronts. Intel® Partner Showcase enables you to network and co-create with industry providers, differentiate your offerings, and showcase them to enterprise end customers.

Your offering is the product, service, or solution you create featuring Intel® technologies. It’s created using our easy-to-use interface and then submitted for Intel review. Once approved, it’s posted to your storefront.

Users can locate your offering from your storefront, or within the Intel® Partner Showcase Offering Catalog, using filters to refine their results.

• Storefront: the location in Intel® Partner Showcase that displays your company description and products and solutions. It’s also where you decide whether to accept leads from Intel® Partner Alliance partners and business end users. NOTE: Once Intel reviews and approves your storefront for publishing, you’ll receive an email notification, Action Required: You Can Now Create Showcase Offering(s), with a link to get started creating your offering(s).
• Intel® Partner Showcase Offering Catalog: an expansive platform where partners and business end users can research and filter offering results, and see a quick view of your product, service, or solution from an Offering Card. Users can compare your offering to similar offerings from other partners, as well as contact you to Ask a Question or Request a Quote.
• Offering Detail Page: an in-depth view of your offering displaying images, a description, technical specifications, your business role, regional coverage, industry, included Intel® technologies, marketing information, company resources, and website address. An All Company Offerings button takes users to the offering catalog where they can see all the offerings you have available.

Get started creating your offering to begin connecting with Intel® partners and collaborators.

Sign Into the Intel® Partner Showcase Admin Experience

1. Use the person icon in the header to sign into the Intel® Partner Showcase Admin Experience
2. Enter your username
3. Enter your password
4. If you’ve forgotten your Intel username or password, select the appropriate link under the Sign In button

NOTE: If you select a link that’s been sent to you in an Intel® Partner Showcase email, you will land on the sign-in screen and will not be required to select the person icon.

Select the Manage Offerings button in the black ribbon at the top of the Admin Experience page.

Create an Offering

On the My Offerings page, select the Create New Offering button.

NOTE: To save time creating multiple offerings, published Intel® Partner Showcase offerings can be cloned (copied) by the Partner Offering Editor (POE) or the Showcase Admin.

The cloning feature creates a completely new version of the offering, including a copy of all the offering’s categories and tagged product specifications.

NOTE: You cannot clone an offering that has not been published, one that is currently in a draft state, or an offering from another company.

Each cloned field must be revised prior to submitting it for Intel review and publishing so that it’s unique. This includes the offering’s:

• Title
• Description
• Tagline
• Images
• Resources
• Product URLs

The cloned offering is reset to a draft status and follows the same processes as a regular offering when submitted for Intel review and publishing.

Select your offering category to get started:

• Component
• System
• Software
• Service
• Solution

Entering Offering Details and Writing a Captivating Description

TIP: If you’re unsure about any of the terms listed when creating an offering, launch the Glossary.

Tab 1: Offering Details

• Select the Input Language using the drop-down menu. You can choose English, Simplified Chinese, or Japanese. If your details are not entered in English, Intel will translate it into English before reviewing your offering.
• Enter the name of your offering, using a maximum of 255 characters. Only the first few words will appear on your offering card. Make sure to be descriptive and clear. NOTE: There is an automated validation on the offering title for a duplicate title name entered.
• Enter a description for your offering. The first 15 – 20 words of your description will appear on your offering card. Aim to describe your offering clearly in those words. The entire description will display on your offering detail page.

Writing a Captivating Offering Description

Here are some pointers to creating an optimized and eye-catching offering:

• Start with a topic sentence and paragraph that identifies the main purpose of your offering (i.e., what the offering does; what business problem the offering solves; what components the offering is comprised).
• Use short, concise sentences, and bullet points, to convey concepts.
• Use rich keywords or phrases to describe your offering for Search Engine Optimization (SEO) purposes. When your copy is keyword rich, it indicates to search engines what your offering is all about and for what keyword phrases you want to be ranked. However, making your content keyword rich doesn't mean you should cram your content with an abundance of keywords. Describe the exact products, services, or solutions your company provides using rich keywords. Example: “We manufacture MB, NB, PAD, Mini PC, and IPC products.” Also, use rich keywords to describe the specific industries in which your products, services, or solutions apply. Example: “Our company has extended its core strengths to include more hardware devices related to IoV and total solutions that follow IoT and AI & Edge trends.”
• Format the entire offering description using tools found in the Description dialog box. Bold, italicize, justify, and indent text as needed.
• Make the overall description easily readable by using bold sub-headers (you can also underline them) in between paragraphs.
• End your offering’s description with a bold Call to Action to entice users to move to the Next Steps in collaborating and connecting with you (e.g., Contact us today to learn more about this offering). NOTE: Make sure to have your storefront’s Contact Partner button turned on in lead generation settings to accept inquiries.

Scroll to the end of this how-to guide to view instructions for lead generation settings.

NOTE: The Offered By field will be prefilled with your company’s name.

Selecting an Intel® Pre-Release Product

Enter the Offering Visibility for your offering:

• Public Content: Intel Admins/Intel Employees, logged in users, and non-logged in public can view the offering
• Partner Content: Only Intel Admins/Intel Employees and logged in partners can view the offering
• Intel Only Content: Only Intel Admins/Intel Employees can access the offering

If you select the offering visibility on the offering details tab as Partner Content or Intel Only Content, you can then select pre-release products as part of your offering when you’re on the Intel® Products tab. These are annotated with a Pre-Release label. You have the option to decide whether your offering should be automatically published once the Intel pre-release product is released.

NOTE: Your offering will not be published until the Intel® pre-release product is released. You will receive an email from Intel when your offering is published if you chose that option.

• Enter the Offering Valid From and Offering Valid To dates.

NOTE: Your offering cannot remain visible on Intel® Partner Showcase indefinitely. When setting up an offering, you must select an Offering Validity start and end date, which are required fields. You can update the offering validity date at any time; this does require you to resubmit the offering for Intel review.

• Enter an Offering Tagline. This will display on your offering detail page under the title of your offering. It is used as a brief differentiator with less than 100 characters.
• Enter a Sub-Category. For example, if you chose System as your category, a sub-category needs to be selected to further define what type of product you are featuring in your offering (e.g., laptop, server, desktop).

Marketing Information

TIP: Use the magnifying glass/open field to search for applicable industries and applications.

• Check all boxes for the industry or industries in which the offering represents.
• Check all boxes for the applications in which the offering applies. Selecting industries and applications that are relevant for your offering ensures it displays when a user is browsing and filtering the offering catalog.

Regional Coverage

Check all boxes for the regional coverage of your offering. This indicates to a user if an offering is available in their region.

NOTE: If you check the Select All box, your company’s offering will show up in the Intel® Partner Showcase that it is available globally.

End-Customer Type

Check all boxes that apply (e.g., Enterprise, Other, Consumer, Small, and Medium Size Businesses).

Select the Next button to move to the next tab. Any mandatory fields (marked with a red *) that are missing will be highlighted. You cannot move to the next tab until all mandatory fields have been completed. You can save your offering at any time, which creates a draft that you can come back later to complete.

Tab 2: Intel® Products

TIP: Use the magnifying glass/open field to search for applicable Intel® processors, chipsets, Intel® FPGA and Intel® technologies.

Processors

• Check all boxes that apply to the Intel® processors used.
• Check the box if the processor is socketed.
• Enter the number of processors/socketed.

Chipsets

• Check all boxes that apply to consumer chipsets.
• Check all boxes that apply to server chipsets.
• Check all boxes that apply to legacy chipsets.

Intel® FPGA

Check all boxes that apply to Intel® FPGA.

Intel® Technologies

Check all boxes that apply to Intel® technologies.

Select the Next button to move to Tab 3.

Tab 3: Specifications

Specifications are contextual to the category and sub-category of your offering.

Check all the boxes that apply. The more detailed the information you add, the easier it is for a user to find and compare offerings that meet their business requirements.

Select the Next button to reach Tab 4.

Tab 4: Resources

Links and Attachments

The Importance of Selecting an Image for Your Offering

Adding images of your offering helps users quickly scan and distinguish your offering from other ones listed in the Intel® Partner Showcase Offering Catalog. The image that displays on your offering card is small, so try to select one that clearly represents your offering.

TIP: Use an image in a high resolution for optimal results.

• Select the Upload Files button.
• Select the image files from your local drive.

NOTE: You can upload up to (5) images. Files must be less than 5 MB. Images must be png, gif, jpg, or jpeg. Recommended size: 600 x 800.

Product Webpage

Point a user to additional information about your offering by entering a URL and title. NOTE: This is a mandatory field.

• Enter the product title
• Enter the product URL

Additional Resources

Select the Manage Resources button to add additional resources (e.g., Product Briefs, Video, Customer testimonials, Demos, Tutorials) to help users learn more about your company and offerings.

NOTE: It’s important to post a datasheet or hardware specification sheet in the Additional Resources section if you have one available. Intel Admins can then easily confirm the specifications listed for the product when reviewing and approving your offering for publishing.

Select the Next button to reach Tab 5.

Messaging System

When creating an offering, you can use the messaging system located in the right-hand navigation to post a message if you have a question or concern. Your Intel Admin will respond to you.

Tab 5: Preview

• Preview your offering and review it to ensure everything displays according to the selections you made.
• Select the Submit button.
• Intel will review your offering and contact you with any edits required prior to posting it to the Intel® Partner Showcase.
• You will receive an email, typically within 3-5 business days, informing you that it’s been approved or notifying you that changes are required, which will require resubmitting it for Intel review.

NOTES:

• Intel will send you an email notification in (3) business days and a second reminder in (7) business days to remind you to submit your updated offering for Intel review.
• If you don’t submit offering(s) after your storefront is approved and published, Intel will send you an email notification, Action Required: Create Offerings for Your <Partner Name> Storefront, to remind you to create offering(s).

Lead Generation Settings

NOTE: Your Partner Admin can review and update lead generation settings.

To define lead generation settings, log into the Admin Experience and select the Manage Storefront button. In the storefront view, you will see the following items in the right navigation:

• Enable lead generation: sliding the toggle on displays a Contact Partner button on offering cards, partner cards, on partner profiles, storefronts, and on detailed offering pages.
• Limit lead generation to other Intel partners only: sliding the toggle on allows only logged-in partners to see the contact button on your storefront and offering pages.
• Language Preferences: use the drop-down menu to select English, Simplified Chinese, or Japanese. If you do not make a selection, No Preference will indicate that you accept communications globally.

Select Save.