Intel Names Industry Veteran Eric B. Kim To Head Corporate Marketing

SANTA CLARA, Calif., Sept. 7, 2004 - Intel Corporation today announced it has named Eric B. Kim, a senior industry executive with extensive branding, consumer and product marketing experience, to the post of vice president and director, Sales and Marketing Group.

Intel said Kim, 50, will be responsible for marketing operations worldwide, including global branding, advertising, cooperative marketing, and market research, as well as Internet and channel marketing programs. He will join Intel effective Nov. 15. Pending approval by Intel's board of directors, Kim will be elected to a corporate vice president position.

Kim joins Intel from Samsung Electronics Co., Ltd., where he has served as executive vice president and head of global marketing and new business development in the digital convergence area. During Kim's tenure, Samsung attained the status of the world's fastest- growing brand. In 2002, Time magazine selected Kim for its annual "Global Influentials" list.

Prior to joining Samsung in 1999, Kim had significant and varied experience in hardware and software marketing, product development and venture investment management, including serving as chief technology officer of Dun & Bradstreet Corporation and as general manager for database products at Lotus Development Corporation. He holds a bachelor's degree in physics from Harvey Mudd College, a master's in engineering systems from UCLA, and an MBA from Harvard Business School.

"Eric Kim is an outstanding technical executive, equally familiar with hardware and software, has extensive global experience and has helped to create one of the world's great consumer brands," said Intel President and COO Paul S. Otellini. "We are very excited about adding his strong experience to Intel's world-class brand and marketing activities worldwide."

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