ASUSTEK COMPUTER INCORPORATION
ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 11,000 and a world-class R&D team of 3,000 engineers, the company's revenue for 2011 was around US$11.9 billion. To succeed in the ultra-competitive IT industry, ASUS focuses on speed-to-market, cost and service. That is why every ASUS employee strives to master the "ASUS Way of Total Quality Management" in order to fulfill the ”Persistent Perfection” promise of the brand. Guided by these precepts, ASUS has developed a strong advantage in product design, technology, quality and value/cost. These advantages in turn constitute ASUS’ formula for success—allowing marketing to communicate these strengths to win our consumers’ hearts. Corporate Vision ASUS constantly strives to be an integrated 3C solution provider (Computer, Communications, Consumer electronics) that delivers innovations that simplify our customers’ lives and enable them to realize their full potential. ASUS products represent the best that technology has to offer, providing outstanding performance and aesthetics that seamlessly accommodate all lifestyles, anytime, anywhere. Brand Promise: In Search of Incredible ASUS continues to deliver on our In Search of Incredible promise as we strive to become the world’s most admired leading enterprise in the new digital era. Our In Search of Incredible campaign, launched in 2011, symbolizes our Design Thinking – Start with People philosophy. It extends beyond product design and development, sales and marketing, and illustrates the ASUS commitment to making life better through innovation. Landmarks in the history of ASUS motherboard The No. 1 Motherboard Manufacturer in the World Voted the "Best Motherboard Brand" for six consecutive years The Undisputed Leader in Motherboard Innovation Consistently First-to-market with Products Incorporating the Latest Technologies