At CES 2025, Intel extends computing leadership in the AI PC, edge and auto spaces with the launches of Intel® Core™ Ultra 200V series mobile processors with Intel vPro®, a new line of Intel® Core™ Ultra processors for enthusiasts and edge computing, and a new Adaptive Control Unit designed for electric vehicle (EV) power trains and zonal controller applications.
These new technologies underscore how Intel – with the breadth and depth of its industry partners – addresses the most pressing hardware and software challenges of today and tomorrow: from performance to security to software compatibility to AI-powered apps and more.
During the annual event, held Jan. 6-10 in Las Vegas, Intel executives share their vision in tandem with industry customers and partners. Together, they highlight how Intel technologies turn visions of AI-powered innovations into real-world impacts. In particular, new Core Ultra mobile processors highlight Intel’s commitment to advance the mobile computing experience for businesses with mainstream thin-and-light and highly power-efficient systems, while enthusiasts and gamers can look forward to highly performant mobile devices.
Intel’s commitment to software-defined innovation for the automotive industry is on full display with the company’s whole-vehicle approach to design. Expanded product portfolios and new partnerships – headlined by the introduction of the Adaptive Control Unit (ACU) and the Intel® Automotive Virtual Design Environment on AWS – provide benefits to automakers that include cost reduction, enhanced vehicle performance, streamlined development and more.
At Intel’s Tech Showcase, the company engages on-site CES attendees with live technology demonstrations ranging from AI PC experiences to the latest “gaming battle stations,” Intel Automotive experiences and AI Digital Living City. The showcase offers experiences that invite guests to collaborate and learn how Intel is making AI accessible to everyone, everywhere – for the client, at the edge and in the cloud.
News
- News: Intel Accelerates Software-Defined Innovation with Whole-Vehicle Approach
- Day 2 Keynote: CES 2025: Intel Auto Keynote Explores Software-Defined Future (Livestream)
- News Release: Intel Extends Leadership in AI PCs and Edge Computing at CES 2025
- News: Intel to Power Large PC Refresh Cycle with All-New Silicon-Based Security
- Day 1 Keynote: CES 2025: Intel Keynote Highlights the AI PC’s Future (Replay) | AI PC and Edge Keynote (Presentation Deck)
- Media Alert: Intel at CES 2025: Pioneering AI-Driven Innovation in Work and Mobility
Fact Sheets
- Intel Core Processors (Series 2) for the Edge (Product Brief)
- Intel Core Ultra 200S Series Processors for the Edge (Product Brief)
- Intel Core Ultra 200U and 200H Series Processors for the Edge (Product Brief)
- Intel Core Ultra 200V Series-Intel vPro Commercial (Media Deck)
- Intel Edge CES 2025 (Media Deck)
- Experience the Future: Intel's AI-Enhanced Software-Defined Vehicle
- Experience the Future: Intel Adaptive Control Unit X-in-1 Power Train Domain Controller
Keynote Images
Day 1
Michelle Johnston Holthaus, interim co-CEO of Intel and CEO of Intel Products, speaks Monday, Jan. 6, 2025, in Las Vegas before the launch of CES 2025. At the corporate keynote, Intel leaders detailed how the company is extending computing leadership for the AI PC and edge and the company launched Intel Core Ultra 200V series mobile processors with Intel vPro and a new line of Intel Core Ultra processors for enthusiasts and edge computing. (Credit: Intel Corporation)
Michelle Johnston Holthaus, interim co-CEO of Intel and CEO of Intel Products, speaks Monday, Jan. 6, 2025, in Las Vegas before the launch of CES 2025. At the corporate keynote, Intel leaders detailed how the company is extending computing leadership for the AI PC and edge and the company launched Intel Core Ultra 200V series mobile processors with Intel vPro and a new line of Intel Core Ultra processors for enthusiasts and edge computing. (Credit: Intel Corporation)
Jim Johnson, senior vice president and interim leader of the Client Computing Group at Intel Corporation, speaks Monday, Jan. 6, 2025, in Las Vegas before the launch of CES 2025. At the corporate keynote, Intel leaders detailed how the company is extending computing leadership for the AI PC and edge and the company launched Intel Core Ultra 200V series mobile processors with Intel vPro and a new line of Intel Core Ultra processors for enthusiasts and edge computing. (Credit: Intel Corporation)
Jim Johnson, senior vice president and interim leader of the Client Computing Group at Intel Corporation, speaks Monday, Jan. 6, 2025, in Las Vegas before the launch of CES 2025. At the corporate keynote, Intel leaders detailed how the company is extending computing leadership for the AI PC and edge and the company launched Intel Core Ultra 200V series mobile processors with Intel vPro and a new line of Intel Core Ultra processors for enthusiasts and edge computing. (Credit: Intel Corporation)
Michelle Johnston Holthaus, interim co-CEO of Intel and CEO of Intel Products, displays a Panther Lake processor made on the Intel 18A process technology as she speaks Monday, Jan. 6, 2025, in Las Vegas before the launch of CES 2025. At the corporate keynote, Intel leaders detailed how the company is extending computing leadership for the AI PC and edge and the company launched Intel Core Ultra 200V series mobile processors with Intel vPro and a new line of Intel Core Ultra processors for enthusiasts and edge computing. (Credit: Intel Corporation)
Day 2
Jack Weast, vice president of Intel and general manager of Intel Automotive, shares Intel’s whole-vehicle systems approach during a presentation on Tuesday, Jan. 7, 2025, at CES in Las Vegas. (Credit: Intel Corporation)
Jack Weast, vice president of Intel and general manager of Intel Automotive, shares Intel’s whole-vehicle systems approach during a presentation on Tuesday, Jan. 7, 2025, at CES in Las Vegas. (Credit: Intel Corporation)
Jack Weast, vice president of Intel and general manager of Intel Automotive, displays an Intel Arc B-series Graphics for Automotive chip during a CES 2025 presentation on Tuesday, Jan 7, 2025, in Las Vegas. (Credit: Intel Corporation)
Jack Weast, vice president of Intel and general manager of Intel Automotive, introduces a new Adaptative Control Unit (ACU) for both electric vehicle power trains and zonal controller applications during a CES 2025 presentation on Tuesday, Jan 7, 2025, in Las Vegas. (Credit: Intel Corporation)
Marques McCammon (right), president of Karma Automotive, joins Jack Weast, vice president of Intel and general manager of Intel Automotive, to endorse Intel’s whole-vehicle systems approach to re-architecting the automotive. McCammon and Weast were speaking as part of a CES 2025 presentation by Intel on Tuesday, Jan 7, 2025, in Las Vegas. (Credit: Intel Corporation)
Jeffrey Hannah, SBD Automotive chief commercial officer, greets Jack Weast, vice president of Intel and general manager of Intel Automotive, before offering an outside perspective on the potential savings automakers could see using Intel’s whole-vehicle approach as part of a CES 2025 presentation by Intel on Tuesday, Jan 7, 2025, in Las Vegas. (Credit: Intel Corporation)
Francis Chow (right), vice president and general manager of In-Vehicle Operating Systems and Edge at RedHat, joins Jack Weast, vice president of Intel and general manager of Intel Automotive, on stage. They spoke of collaborating to bring Intel architecture and the RedHat In-Vehicle OS to the software-defined vehicle. Chow and Weast were speaking as part of a CES 2025 presentation by Intel on Tuesday, Jan 7, 2025, in Las Vegas. (Credit: Intel Corporation)
Rob Boetticher, director of Automotive Solutions Architecture at Amazon Web Services, joins Jack Weast, vice president of Intel and general manager of Intel Automotive, on stage at CES to announce the Intel Virtual Development Environment (VDE) on AWS. Boetticher and Weast were speaking as part of a CES 2025 presentation by Intel on Tuesday, Jan 7, 2025, in Las Vegas. (Credit: Intel Corporation)
Ameer Saithu (right), executive vice president of Semiconductor and HiTech at HCLTech, joins Jack Weast, vice president of Intel and general manager of Intel Automotive, on stage to offer the automotive industry support in the transition to the software-defined vehicle through leading technology and engineering services. Saithu and Weast were speaking as part of a CES 2025 presentation by Intel on Tuesday, Jan 7, 2025, in Las Vegas. (Credit: Intel Corporation)
Product Images
At CES in January 2025, Intel announced new Core Ultra (Series 2) processors that are purpose-built to address the most challenging mobile workloads – from gaming to content creation to industrial use cases and more. New mobile HX processors feature enhanced performance with improved Performance-cores and Efficient-cores, an integrated neural processing unit for AI acceleration and Intel Arc graphics. (Credit: Intel Corporation)
At CES in January 2025, Intel announced new Core Ultra (Series 2) processors that are purpose-built to address the most challenging mobile workloads – from gaming to content creation to industrial use cases and more. New mobile H processors feature enhanced performance with improved Performance-cores and Efficient-cores, an integrated neural processing unit for AI acceleration and Intel Arc Graphics. (Credit: Intel Corporation)
At CES in January 2025, Intel extended the benefits of its latest Intel Core Ultra 200V series mobile processors with Intel vPro commercial customers. The combination of performance, efficiency and industry-leading business computing with advanced security and manageability helps to elevate new PC experiences for businesses around the world. (Credit: Intel Corporation)
Intel Automotive Images
A photo shows Intel's interactive AI-enhanced software-defined vehicle demonstration at CES 2025 in Las Vegas. The Intel Automotive demo showcases a leap in automotive technology that turns vehicles from mere transportation into intelligent, responsive environments that adapt to and anticipate driver and passenger needs. (Credit: Intel Corporation)
A photo shows Intel's interactive AI-enhanced software-defined vehicle demonstration at CES 2025 in Las Vegas. The Intel Automotive demo showcases a leap in automotive technology that turns vehicles from mere transportation into intelligent, responsive environments that adapt to and anticipate driver and passenger needs. (Credit: Intel Corporation)
A photo shows Intel's interactive AI-enhanced software-defined vehicle demonstration at CES 2025 in Las Vegas. The Intel Automotive demo showcases a leap in automotive technology that turns vehicles from mere transportation into intelligent, responsive environments that adapt to and anticipate driver and passenger needs. (Credit: Intel Corporation)
A photo shows Intel's interactive AI-enhanced software-defined vehicle demonstration at CES 2025 in Las Vegas. The Intel Automotive demo showcases a leap in automotive technology that turns vehicles from mere transportation into intelligent, responsive environments that adapt to and anticipate driver and passenger needs. (Credit: Intel Corporation)
A photo shows Intel's interactive AI-enhanced software-defined vehicle demonstration at CES 2025 in Las Vegas. The Intel Automotive demo showcases a leap in automotive technology that turns vehicles from mere transportation into intelligent, responsive environments that adapt to and anticipate driver and passenger needs. (Credit: Intel Corporation)
A photo shows Intel's interactive AI-enhanced software-defined vehicle demonstration at CES 2025 in Las Vegas. The Intel Automotive demo showcases a leap in automotive technology that turns vehicles from mere transportation into intelligent, responsive environments that adapt to and anticipate driver and passenger needs. (Credit: Intel Corporation)
A photo shows Intel's interactive AI-enhanced software-defined vehicle demonstration at CES 2025 in Las Vegas. The Intel Automotive demo showcases a leap in automotive technology that turns vehicles from mere transportation into intelligent, responsive environments that adapt to and anticipate driver and passenger needs. (Credit: Intel Corporation)
A photo shows Intel's interactive AI-enhanced software-defined vehicle demonstration at CES 2025 in Las Vegas. The Intel Automotive demo showcases a leap in automotive technology that turns vehicles from mere transportation into intelligent, responsive environments that adapt to and anticipate driver and passenger needs. (Credit: Intel Corporation)
A photo shows Intel's interactive AI-enhanced software-defined vehicle demonstration at CES 2025 in Las Vegas. The Intel Automotive demo showcases a leap in automotive technology that turns vehicles from mere transportation into intelligent, responsive environments that adapt to and anticipate driver and passenger needs. (Credit: Intel Corporation)
Demo Videos
2025 CES: Experience Generative AI with Intel’s AI Playground
At CES 2025 in Las Vegas, Intel demonstrates how its AI Playground makes generative AI easy on AI PCs powered by Intel processors using Intel Arc Graphics. The event demo showcases workloads – image generation, image enhancement and AI chatbots able to search and summarize your own content – all running locally. Free to download and simple to use, AI Playground displays what is already possible from PCs equipped with Intel Arc Graphics. (Credit: Intel Corporation)
B-Roll Videos
Intel Automotive Software-Defined Vehicle Demo at CES 2025 (B-Roll)
B-roll video shows Intel's interactive AI-enhanced software-defined vehicle demonstration at CES 2025 in Las Vegas. The Intel Automotive demo showcases a leap in automotive technology that turns vehicles from mere transportation into intelligent, responsive environments that adapt to and anticipate driver and passenger needs. (Credit: Intel Corporation)
Download video: “Intel Automotive Software-Defined Vehicle Demo at CES 2025 (B-Roll)”