SHENZHEN, China, Aug. 8, 2024 – In a strategic move to empower automakers with groundbreaking opportunities, Intel unveiled its first discrete graphics processing unit (dGPU), the Intel® Arc™ Graphics for Automotive, at its AI Cockpit Innovation Experience event.
To advance automotive AI, the product will be commercially deployed in vehicles as soon as 2025, accelerating automobile technology and unlocking a new era of AI-driven cockpit experiences and enhanced personalization for manufacturers and drivers alike.
Discrete Power, Scalable Platform
Intel's entry into automotive discrete GPUs addresses growing demand for compute power in increasingly sophisticated vehicle cockpits. By adding the Intel Arc graphics for Automotive to its existing portfolio of AI-enhanced software-defined vehicle (SDV) system-on-chips (SoCs), Intel offers automakers an open, flexible and scalable platform solution that brings next-level, high-fidelity experiences to the vehicle.
Automakers can now design a single vehicle platform that scales across trim levels. Entry and mid-level models can leverage the Intel SDV SoC, while higher-end vehicles can benefit from the added horsepower of the dGPU for even more premium features. This approach streamlines development as software is fully compatible across the integrated GPU and the discrete GPU.
Jack Weast, vice president and general manager of Intel Automotive, takes to the keynote stage at the AI Cockpit Innovation Experience event on Thursday, Aug. 8, 2024, in Shenzhen, China. (Credit: Intel Corporation)
Jack Weast, vice president and general manager of Intel Automotive, announces Intel Arc Graphics for Automotive, which is designed to enhance AI cockpit experiences, at the AI Cockpit Innovation Experience event on Thursday, Aug. 8, 2024, in Shenzhen, China. (Credit: Intel Corporation)
Intel Automotive expands its product portfolio with Intel Arc Graphics for Automotive, a discrete graphics processing unit, allowing automakers to expand a new era of AI-powered cockpit experiences and personalization. (Credit: Intel Corporation)
Jack Weast, vice president and general manager of Intel Automotive, takes to the keynote stage at the AI Cockpit Innovation Experience event on Thursday, Aug. 8, 2024, in Shenzhen, China. (Credit: Intel Corporation)
Larry Geng, co-founder of Thundersoft, joins Jack Weast, vice president and general manager of Intel Automotive, at Intel’s AI Cockpit Innovation Experience event on Thursday, Aug. 8, 2024, in Shenzhen, China. (Credit: Intel Corporation)
Zhang Fan, Zhipu AI chief operating officer, joins Jack Weast, vice president and general manager of Intel Automotive, to demonstrate Zhipu’s AI Car Assistant and the power of local large language models (LLMs) running on Intel's compute platform. The presentation was part of the AI Cockpit Innovation Experience event on Thursday, Aug. 8, 2024, in Shenzhen, China. (Credit: Intel Corporation)
Dave Zinsner, executive vice president and chief financial officer at Intel, addresses the audience by video message during Intel’s AI Cockpit Innovation Experience event on Thursday, Aug. 8, 2024, in Shenzhen, China. (Credit: Intel Corporation)
Gary Gao, general manager of technology at Intel China, joins Jack Weast, vice president and general manager of Intel Automotive, on stage to demonstrate new AI cockpit solutions during Intel’s AI Cockpit Innovation Experience event on Thursday, Aug. 8, 2024, in Shenzhen, China. (Credit: Intel Corporation)
Ying Li, vice president and general manager of Software Advanced Technology Group at Intel China, joins Jack Weast, vice president and general manager of Intel Automotive, on stage to introduce the open software platform enablement for Intel’s new AI cockpit solutions. The presentation was part of the AI Cockpit Innovation Experience event on Thursday, Aug. 8, 2024, in Shenzhen, China. (Credit: Intel Corporation)
Intel's Vision: A Human-Centric Automotive Future
Intel's AI Cockpit Experience showcased a future where in-vehicle AI creates intuitive and personalized interactions among the driver, passengers and vehicle that can personalize the ride and optimize the drive.
"Intel’s strategy is to bring the power of AI into devices of every size and shape, and we’re thrilled to bring that expertise and our vast open AI ecosystem to the automotive industry,” said Jack Weast, vice president and general manager of Intel Automotive. “China's rapid electric vehicle development cycles and advanced technological adoption make it an ideal testing ground for our next-generation technologies.”
Key features of Intel's AI cockpit solution:
- Unmatched Scalability: Automakers can choose the Intel SDV SoC and later add an Intel discrete GPU for managing larger compute workloads and expanding the AI features thanks to a unified instruction set that simplifies development.
- Next-Generation In-Vehicle Experiences: Intel-powered voice, camera and gesture recognition transform vehicles into immersive mobile hubs. Thundersoft’s demo showcased its new generation cockpit user interface (UI) that transforms vehicles into immersive mobile hubs supporting seven high-definition screens rendering 3D graphics and six-in vehicle cameras and interactive features. The new UI also showed its capacity to run high-demand AAA gaming titles simultaneously while running AI PC rich applications for smart mobile working.
- Deep Personalization: With powerful AI algorithms learning driver preferences, automakers can offer a highly personalized experience, adapting cockpit settings without voice commands. Zhipu’s AI Car Assistant demonstrated the power of local large language models (LLMs) running on Intel's compute platform. The demo highlighted the ability to execute complex vehicle control commands through natural language processing, answer vehicle-related questions accurately, and even engage in leisurely chat with users, providing a more interactive and enjoyable journey.
- Enhanced Productivity, Gaming and Entertainment: Automakers can turn the vehicle into a mobile office and entertainment hub with immersive 4K displays, multiscreen setups and advanced 3D interfaces.
- Intel’s AI PC Accelerator Program: Bringing together more than 100 independent software vendors (ISV) partners who have created 500-plus features and AI apps, the accelerator program immediately provides an unparalleled ecosystem that can be leveraged within the vehicle.
Building Blocks for The Future
Intel provides the building blocks for a future where driving is smarter, safer and more personalized than ever. The increased compute power offered by the dGPU opens a world of possibilities for automakers to differentiate their brands today. With the added confidence, they are ready to deliver a new level of AI-driven experiences to their customers tomorrow.
Intel aims to be the go-to partner for automakers. The company's XPU strategy, robust AI accelerator software ecosystem and optimization capabilities provide a strong foundation for innovation in the automotive space.
More Context: Intel Arc Graphics for Automotive (Fact Sheet) | New AI Cockpit Experiences Powered by Intel (Fact Sheet)