Intel Corporation And Against All Odds Announce Publication Of "One Digital Day"

Extraordinary Visual Time Capsule Illustrates the Human Face of Technology

SANTA CLARA, Calif., May 21, 1998 -- What do bar-coded dairy cows, Australian aborigines, Thai monks and Andy Grove have in common? They are all part of a new book produced by Against All Odds Productions and underwritten by Intel Corporation. "One Digital Day: How The Microchip Is Changing Our World" documents the effects of the microprocessor and modern computing technology around the world in the course of a single day. Published by Times Books/Random House, the book will be in stores by June 1.

Against All Odds (AAO) specializes in the design and execution of large-scale photographic projects that combine compelling story-telling with state-of-the-art technology. AAO was founded by Rick Smolan, who created the prize-winning "Day in the Life" book series, including "A Day in the Life of America," the best-selling photographic book in American history.

In his foreword, Intel Chairman Andy Grove says the photos and accompanying text show how microprocessors "change how existing products function and allow the creation of new ones. In the aggregate, they change how we live, how we work, how we entertain ourselves and how we are able to imagine -- and thus create -- the world our children will inherit."

The Making of "One Digital Day"
The project was originally conceived as a gift for Intel's employees in celebration of the company's 30th anniversary in 1998, but it soon became clear that the book would have a much broader appeal. "One Digital Day" aims at showing the human face of technology -- how digital technologies are helping people to do things in novel ways. To achieve this, AAO went beyond traditional, predictable imagery often associated with digital technology to depict technology's effect on work and play, science, the arts, medicine, sports, and more. AAO maintained sole editorial control of all aspects of the book.

All of the images in the book were shot in a single day: July 11, 1997. Smolan sent 100 of the world's most talented photojournalists around the globe to document how a tiny sliver of silicon has impacted the worlds of science, entertainment, sports, business, health, education, religion – and a variety of other fields of endeavor. Ultimately the photographers shot 2,254 rolls of film in 28 countries on six continents. Photo editors sifted through almost 80,000 images to choose the more than 200 compelling and beautiful photos in the book.

"Against All Odds has spent the past dozen years traveling around the world, documenting different cultures," Smolan said. "Our team was in the Soviet Union at the birth of glasnost, in Vietnam as the trade embargo was lifted, and in cyberspace during the first year the Internet began touching peoples' lives. For us, the world of the microprocessor and the people who create these tiny marvels is another culture and place to capture on film. 'One Digital Day' makes it fascinatingly clear that there is no place on, above, or below the earth that the chip hasn't touched."

Unforgettable Images
No invention in history has spread so quickly throughout the world, or revolutionized so many aspects of human life, as the microchip. "One Digital Day" includes stories such as:

Australian aborigines doing their banking in a remote general store.
Deaf children hearing music for the first time thanks to an implanted computer.
Scientists protecting endangered African cheetahs by using implanted microchips.
An American solider stationed in Bosnia getting a first look at his six-week-old daughter.
Divers protected from shark attacks by a "force field" that scares off underwater predators without harming them.
Balinese priests transferring their centuries old water management traditions into computer algorithms, transforming what was once intuition into science.
A sprinter born with no hands or feet running the 100-meter dash thanks to ultra-light artificial limbs designed by computer modeling programs.

One Digital Day Website
The Web site dedicated to "One Digital Day" is really an extension of the book which allows visitors to explore particular stories and images, and to get a "behind the scenes" look at the making of the book. Visitors to this site can:

Meet the book's editors and photographers in video clips and interviews.
Link to many of the people whose lives and stories are in the book.
Create a screensaver or e-mail postcard from a gallery of images from the book.
Learn some fascinating facts about the microchip in the online trivia game.
Download a calendar featuring images from the book.
Purchase the book online.

In addition to English, the "One Digital Day" Web site will be available in six other languages: French, German, Italian, Japanese, Spanish and Portuguese.

"Fortune" Magazine Cover Story
"Fortune" magazine is featuring "One Digital Day" as the cover story in their June 8 issue, which will be available on newsstands beginning May 25. On May 18, "Fortune" hosted a gala party celebrating the book excerpt at the San Jose Museum of Art. The event featured an exhibit of images from "One Digital Day," along with digitally-inspired art and musical performances. VIP attendees included Grove, Smolan, "Fortune" managing editor John Huey, San Jose Mayor Susan Hammer and many industry notables.

CNN Documentary
The Cable News Network (CNN) will broadcast a documentary on the making of "One Digital Day." The half-hour program, based on footage shot by video teams around the world who followed photographers on some of the key story shoots, will be shown in the United States on May 20 at 7:30 and 10:30 p.m. (PDT) and again at 6:30 p.m. (PDT) on May 24. Local listings should be consulted to confirm airing times in various areas.

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